Simply Content Management

Microsoft has released a commerical search, replacing its own Microsoft LIVE Search. Bing is launched to kill other major search providers. According to a global survey, Google has more than 80% of the share in the Search Market, while Microsoft has a share of only 3% globally. However, in the US Search market, Microsoft has around 8%, while Google has more than 62% in America.

Google is THE major ELEPHANT in the SEARCH market. Is it possible for Microsoft to atleast take any of its share at all? Well – let us see: Microsoft has come up with a new name called BING – sounds like BINGO – as we always say it for getting an answer for a problem. Will the name just do the magic?

 The search has to do whatever it is supposed to do and do much better than what the search major does it. It is very difficult to convince that BING is greater than Google. The reason is things are hardwired inside people’s mind and even Google is one of the dictionary words in today’s world. Can Bing be added into the dictionary as well.

Well, Microsoft LIVE did not do the trick, but how come Bing will do it? May be it will do?! Only Time can tell this. Say Google does a terrible job at their search with some identifiable mistakes and Bing solves it for the consumers – that Bing finds things for you, and google changes algorithms and screws things up and then Bing has a way for it. But the question is will it happen favourably for Bing? 

Bing is being campaigned for US $100 million in all kinds of media. That is lot of money guys – for killing a giant! I would buy stocks of Google rather:)! Well, i am not sure MS can do that or not.

Anyway, let us wait and see – Let us give BING some time for a possibility of it to become a KING and SING well in search market OR else it has to be exitING soon out of the market.